These are the hotel Instagram accounts you should be following, according to travel writer India Dowley
If you’re anything like us, when you’re not travelling, you’re thinking about your next trip. That often means wistfully scrolling through hotels’ Instagram accounts, wondering when you’ll be able to take a dip in that infinity pool. A place where travel aspirations and aesthetic cravings collide, grids have become portals to a world of luxury, design and escapism. But it’s not just about capturing snapshots and uploading them aimlessly into the digital cosmos.
The feeds that stand out are the ones with a harmonious aesthetic that instantly transports you to a sun-bleached Puglian masseria or high-alpine hideaway in the Dolomites. Here, we spotlight those that transcend mere accommodation showcases. Don’t blame us when you lose several hours of your life scrolling.
1. Quinta da Comporta Wellness Boutique Resort, Comporta – Portugal
@quintadacomporta
Loved by celebrities, this hotel merges close-ups of kaleidoscopic cocktails and ripe citrus fruits with vistas of glass windows, thatched roofs and contrasting landscapes. Bathed in golden-hour sunlight and abundant with nature, it encapsulates the sophisticated yet organic ambience of the hotel.
Book now
2. FORESTIS, Dolomites – Italy
@forestis.dolomites
Our jaws dropped at the sight of this chic hotel’s strikingly atmospheric Instagram. The subdued hues – slate grey, pine green, snow white, and deep black – evoke an instant sense of ‘cool’. Unsurprisingly, FORESTIS has gained traction among urbanites seeking a rejuvenating break.
Book now
3. Chalets at Blackheath, New South Wales – Australia
@chaletsblackheath
With numerous images of tanned-limbed holidaymakers enjoying this alpine refuge, it’s hard not to feel a twinge of envy as your thumb flicks down the page. Shots of rugged landscapes, open-air cooking and adventurous treks paint Chalets at Blackheath as a romantic getaway for outdoorsy types.
Book now
4. Le Nessay, Saint-Briac-sur-Mer – France
@le_nessay
A swathe of blue and sandy tones means this account whispers barefoot luxury. Featuring boat-speckled seascapes, sandy beach towels, baskets of seashells, floral wallpapers and convivial alfresco dinners, it’s a nostalgic picture of a childhood family holiday – but this time, there are oysters and rosé involved.
Book now
5. LOST LINDENBERG, Bali – Indonesia
@lostlindenberg
Jungle converges with waves, treehouse-style accommodation and billowing linen on this seductive account, which departs from a typical display of wanderlust-inducing beach photos in favour of a more stylised approach. Infused with artistic, editorial photoshoots, it’s an eclectic medley reflective of the hotel’s creative clientele.
Book now
6. La Roqqa, Tuscany – Italy
@laroqqahotel
This enchanting account gives you a real sense of place. Pink-ochre interiors and effervescent cocktails blend seamlessly with dynamic shots of fishermen hauling in their catch, agro-communities tending to their vines and ceramicists crafting their wares, resulting in a wholesome tableau of the good life.
Book now
7. La Valise Hotels, Tulum, Mexico City, San Miguel – Mexico
@lavalisehotels
Tangerine-hued squares exude sunshine in this vibrant homage to Mexico. Poolside scenes and artisanal treasures such as wooden chessboards and raffia bags sit beside intricate architectural shots and hot-air balloons drifting above mist-kissed landscapes. If Mexico wasn’t already on your hitlist, this account will put it there.
Book La Valise Tulum
Book La Valise San Miguel
Book La Valise Mexico City
8. Torralbenc, Menorca – Spain
@torralbenc
This profile unmistakably embodies the essence of Menorca, even to the uninitiated. The interplay of aqua, white and stone creates a gorgeous mosaic elevated by clean lines and pleasing angles. Some serious aesthetic curation has shaped the feed, earning it a prime spot on our mood board for envisioning future our future holiday homes.
Book now
9. Panoptis Escape, Mykonos – Greece
@panoptisescape
Serving up Mykonos’ bohemian vibes in spades, Panoptis’ grid beckons with its Coachella-luxe IG aesthetic. Beautiful people flit between cacti, plunge pools and plates of ceviche against a backdrop of infinity pools spilling into the sea. Overlaid captions such as ‘find your gods’ and ‘nourish your spirit’ solidify its image as a retreat for glamorous free spirits.
Book now
10. Reschio Hotel, Umbria – Italy
@reschio
There’s a reason this hotel has half a million followers. The place the travel elite are clamouring to stay at, you’ll understand why if you get yourself over to their IG. Serving up la dolce vita via wholesome, joy-filled and downright gorgeous images, it’s Italy distilled. Cypress trees, homemade pasta, wild horses, standalone bathtubs, Tuscan farmhouses… Need we say more?
Book now
Latest stories
10 luxury hotels worth reserving for spectacular rooftop terraces
The ‘gram loves a good rooftop, doesn’t it? Infinity pools teetering over a city’s edge, open-air bars and sky-high restaurants to drink in those bird’s eye views and sip cocktails in the clouds. Now that summer is almost here, these are the best boutique hotels to book for rooftop access
12 of the world’s most photogenic hotel pools
Sure, some of us love to get a few early morning laps in, but for most travellers, the hotel pool is a place to stretch out and sunbathe beside — in full holiday mode. Ice-cold drinks delivered to your poolside lounger or cabana throughout the day, and only having to
Independent Minds: Steven Riseley, Castle Elvira
Crumbling castle it might have been for over a century, but Steven Riseley and husband, Harvey B-Brown, are writing their own contemporary fairy-tale at Castle Elvira in Puglia. Following a four-year restoration project with local craftsmen working to keep the original ceilings and stonework intact, the creative couple could finally
How to spend a short break in Syros, Greece
The Cyclades are known for their rugged beaches and iconic blue-and-white stucco buildings — until you arrive in the main town of Hermoupolis on the Greek island of Syros, that is. The bustling port city is an energised contrast from its Cycladic neighbours, where neoclassical mansions in a pastel palette
