Hotel Lungarno: Ferragamo’s stylish Florentine stay

Bedding down in one of the Tuscan capital’s most fashionable addresses, Chloe Frost-Smith reflects on a long weekend spent riverside in the Ferragamo family’s Hotel Lungarno — with plenty of Ponte Vecchio-peeping from the Arno-adjacent rooms and sun-drenched terraces included.

The lowdown…

As the flagship hotel of the Florentine fashion house Salvatore Ferragamo, Hotel Lungarno is as stylish as it is superbly positioned — right on the Renaissance city’s riverbanks, dressed in nautical interiors by Florentine architect Michele Bonan which draw on the hotel’s waterfront setting and Leonardo Ferragamo’s love of sailing. Throw in an eye-catching art collection, Michelin-starred dining, and a your-wish-is-our-command concierge, you’ll soon be tempted to sightsee from your window (and let those iconic landmarks wait just a little bit longer).

Tell us about the rooms…

The nautical theme continues upstairs, flowing through the bedrooms’ navy carpets and co-ordinated striped headboards (matching those ever-present river vistas). An impressive 40 out of the 63 rooms and suites face the river, so you can bid the Ponte Vecchio “Buongiorno!” each morning as you throw open your windows — playing out the fantasies of an E.M. Forster character in A Room with a View.

You’ll find Ferragamo’s Tuscan Soul products in the marble-clad bathrooms, and a striking red hardback copy of Salvatore’s autobiography, Shoemaker of Dreams, on your nightstand. The Ferragamo lip balm left on your cloud-like pillow at turndown is yet another thoughtful touch, best applied after donning the fluffy robe and slippers (or on your way to aperitivo hour).

Anything else to note?

You’ll be handed a privilege card on check-in, which grants you free access to the Ferragamo Museum just across the bridge — plus a discount in the designer boutique and the Lungarno Collection’s dining outlets.

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